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Their practicability on a micro-level and, hence, their application are essential. Only a successful implementation on the market, the adaptation by the customer, leads to economic success and, thus, to the introduction of the respective technology Bock, The customer's willingness to use and apply technical innovations requires that they can be installed, maintained and repaired.

This means that an infrastructure has to be developed and made available, which ensures this as smoothly as possible. Here, the crafts sector takes over a multiplication function and allows for the establishment of new products on the market Prognos AG, What would new technical developments such as electronic cars be without repair and service facilities; solar thermal systems, which use renewable energies and increase energy efficiency, be without the availability of installation and maintenance enterprises; energy-saving sanitary facilities to minimize energy and water consumption be without the existence of sanitary enterprises.

Those examples already suffice to indicate the importance as well as the responsibility that the crafts sector has to take over - and does take over - in the field of our economy's technical development.

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Therefore, the title of this article "Innovation through Craftsmanship" was chosen deliberately, because the crafts sector plays the role of the multiplication that, at the same time, can act as an innovator. In between those roles, crafts enterprises take over various functions on all different levels of value creation Prognos AG, On the microeconomic level, this leads to an enormous challenge for the individual crafts enterprise and, thus, for the master craftsman, who - as a businessman - has to bear all the risks. He has to constantly question himself what kind of products and services will help to acquire and convince new customers while helping to keep existing ones.

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FH-Prof. Dr. Johannes Dickel

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The importance of the crafts sector for technical development The new publicity campaign of the German crafts sector indicates the capability to which craftsmen are able to generate innovation performance: Even though the extrapolation of the results of the "Prognos-Study" initially suggests that half of all , German crafts enterprises regularly create innovations Kentzler, , such a forecast surely does not quite fit reality and leads to a wrong impression - that there is no need to foster innovations in the crafts sector.

Innovation management and innovation processes in the crafts sector On the microeconomic level, this leads to an enormous challenge for the individual crafts enterprise and, thus, for the master craftsman, who - as a businessman - has to bear all the risks.

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Reinecke Ed. Festschrift zum Gallen pp.

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Gallen: Thexis. Anslinger, T. Bauer, F. Identifying critical success factors in technology transfer from a transferors perspective - insights from Austrian companies.

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Die Presse, June 28, Wien, Austria. Tiroler Tageszeitung, May 22, Innsbruck, Austria. Sehnsucht nach der guten alten Zeit.


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Retro ist chic. Tiroler Tageszeitung, March 21, Innsbruck, Austria.